How to build a brand that personally connects with an audience
People connect to people, not brands. That’s why it’s important to connect with your customers via a personal relationship. And what better place to do it than on social media! To do that, you must tell a story. Stories are captivating, and will keep your audience returning to your page and your business again and again.
Use social media to reinforce your brand’s message and the things you stand for. Speaking directly to your followers and using humor, compassion, and empathy, will help them to see your brand as more than just a product or service. If you’re not sure what types of content to show on social media to create these interaction, try these ideas:
Behind the scenes view
Give your followers an inside look at the ins and outs of your company. Photos of your factory, close-ups of a product, and artistic views of an everyday item can turn a non-visual business into a visual social media experience. Companies like Intel and General Electric have turned machinery into art on their Instagram pages. If you don’t have a physical product, feature photos from company meetings, office locations, charity events, and company news to captivate your followers.
Show off what it’s like to work at your company on social media! Even if your office is full of bland cubicles, feature quirky items found on desks, company lunches, interviews with employees, and more. Reminding your followers that there are actual humans working at your company can show personality and create a relationship. If you’re looking to hire new employees, this can also convince them that your offer a dynamic workplace.
Whether they’re quotes from your boss or just famous inspirational quips, turn those words into a visual post! Snap a photo of a meeting, and overlay a quote about teamwork using a photo app like Canva. A simple photo combined with a great quote can make for an engaging image people will love to share on social media. Quotes can be silly or serious, depending on the tone of your company.
You may need someone with some design experience to create this, but a little work can go a long way. Illustrate how your product works, some research you’ve done about the industry, or just trends you’ve noticed in your customers. Even an artful bar graph can be a fun way to show your success or share an interesting trend. If it’s a more industry-wide discovery, use hashtags in your post and encourage other brands to share it!
Video content is becoming more and more prevalent, and it’s easier to put together than you think! Text paired with stock images can create a compelling story about what your company does, including your mission, recent projects, and more. Interview employees to describe various aspects of your business, or ask for video reviews from clients! Taking short videos at company events can be quickly edited and posted for a fun inside look at your business.
A well-branded story is not only what will set your company apart, but is also more appealing to consumers. Determine what your story actually is – what values you stand for, what your brand means to your customers and what sort of personality traits you’d like your company to represent – then find a unique way to tell it!
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